Press Release - SEPTEMBER 05, 2019

AM Best Comments on Credit Ratings of Prudential Financial, Inc. and Its Subsidiaries Following Its Announced Acquisition

 Edward Kohlberg
+1 908 439 2200, ext. 5664

Kenneth Johnson, CFA, CAIA, FRM
Senior Director
+1 908 439 2200, ext. 5056
Christopher Sharkey
Manager, Public Relations
+1 908 439 2200, ext. 5159

Jim Peavy
Director, Public Relations
+1 908 439 2200, ext. 5644


AM Best has commented that the Financial Strength Rating of A+ (Superior) and the Long-Term Issuer Credit Ratings of “aa-” of the domestic life/health insurance subsidiaries of Prudential Financial, Inc. (Newark, NJ) [NYSE: PRU] (collectively referred to as Prudential), remain unchanged following the recent announcement by Prudential that it has agreed to acquire Assurance IQ, Inc. (Assurance).

Assurance is a leading direct-to-consumer solutions platform for health and financial wellness needs. The transaction, which is expected to close early in the fourth quarter of 2019, includes total upfront consideration of USD 2.35 billion and is expected to be funded with a combination of current cash, debt financing and equity. Concurrent with the announced deal, Prudential’s board of directors also authorized a USD 500 million increase in its share repurchase program for 2019, bringing the full-year authorization to USD 2.5 billion. Prudential plans to offer its own financial wellness solutions on the Assurance platform alongside those of third-party providers. AM Best expects the platform to help grow Prudential’s direct-to-consumer distribution while lowering customer acquisition costs, as well as creating a new earnings stream.

This acquisition should enhance Prudential’s business profile and further accelerate its current financial wellness strategy by providing individuals with retail solutions that address broader financial needs. Assurance also will complement Prudential’s financial wellness platforms such as LINK. This further demonstrates Prudential’s efforts toward innovation and technology as a way to expand its reach and leverage data analytics. AM Best will continue to monitor the announced acquisition as well as the longer-term financial impacts, which are expected to be accretive to earnings.

This press release relates to Credit Ratings that have been published on AM Best’s website. For all rating information relating to the release and pertinent disclosures, including details of the office responsible for issuing each of the individual ratings referenced in this release, please see AM Best’s Recent Rating Activity web page. For additional information regarding the use and limitations of Credit Rating opinions, please view Understanding Best’s Credit Ratings. For information on the proper media use of Best’s Credit Ratings and AM Best press releases, please view Guide for Media - Proper Use of Best’s Credit Ratings and AM Best Rating Action Press Releases.

AM Best is a global rating agency and information provider with a unique focus on the insurance industry.

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AMB# Company Name
058182 Prudential Financial Inc
070189 Prudential of America Group