Best's Review

AM BEST'S MONTHLY INSURANCE MAGAZINE


ADVERTISEMENT
ADVERTISEMENT

Insurance Marketing
Summer Fun

Aflac is embarking on a cross-country summer music festival tour, and Geico is the presenting sponsor of “Geico Presents World TeamTennis.”
  • Lori Chordas
  • July 2019
  • print this page

Strike a Chord

AFLAC is hitting a new high note with a cross-country summer music festival tour and a new national TV spot.

This summer Aflac is visiting four music festivals across the United States to bring to life the next phase of its “Aflac Isn't” marketing campaign. The campaign is designed to get people to think about their misperceptions of Aflac and engage them to learn what the company is about.

At each festival, Aflac will host on-site experiential activations that feature giveaways and activities. Festivalgoers also can visit the Aflac Flock Spot, a central interactive hub for sharing in-the-moment music and content via social media, and a three-dimensional Aflac Help Desk designed to support the “Aflac Isn't” campaign.

Upcoming festivals on the tour include the three-day Faster Horses country music festival in Brooklyn, Michigan from July 19-21 and KAABOO Del Mar in California from Sept. 13-15.

“Our research shows that the people we want to reach share a love for music events. Music festivals provide opportunities not only to connect with them, but to do so during transformative moments in their lives,” said Shannon Watkins, vice president of brand and creative services at Aflac.

The supplemental insurer is also partnering with iHeartRadio to provide customized playlists curated for each festival that mirror the event's musical genre. The playlists are aired on-site and are available to the public for continued listening after the festival concludes.

In May, Aflac debuted a new national TV commercial as part of the summer tour campaign. The spot, “Slimy Summer,” showcases that Aflac isn't used when people think it's used, and incorporates an icon of summer that's familiar to many families across the country: slime.


Ready to Serve

Photo courtesy of World TeamTennis

GEICO is once again serving up the role as the official auto insurance provider of World TeamTennis.

Geico, which has been partnering with the mixed-gender professional tennis league for the past eight years, will also be the presenting sponsor of this year's “Geico Presents World TeamTennis.” The one-hour finals encore and season highlight show will air on CBS on Aug. 10.

The 44th season of World TeamTennis returns to the courts this month and will include many of tennis' top stars, including seven-time Grand Slam singles champion Venus Williams and 2018 Wimbledon semifinalist John Isner.

This year's WTT playoffs will begin on Aug. 2 in Las Vegas.

Players compete annually for the King Trophy, WTT's championship trophy named after tennis legend and WTT co-founder Billie Jean King.

King founded the league in 1974. WTT is one of five active U.S. pro sports leagues that have been operating for more than 40 years. Others include the National Football League, the National Basketball Association, the National Hockey League and Major League Baseball.


Lori Chordas is a senior associate editor. She can be reached at lori.chordas@ambest.com.


Back to Home


ADVERTISEMENT