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AM BEST'S MONTHLY INSURANCE MAGAZINE



Insurance Marketing
Teaming Up

The Aflac Duck teams up with a legendary football coach to help Americans facing out-of-pocket medical bills, and Progressive rides into a new national motorcycle racing championship sponsorship.
  • Lori Chordas
  • November 2020
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Playbook

The AFLAC Duck is at it again, this time reuniting with legendary football coach Nick Saban to continue its mission of relief and reassurance to Americans facing out-of-pocket medical bills.

Aflac unveiled a two-spot campaign, titled “The Program,” which builds on its 2019 “Aflac Isn't” campaign that helped clear up misconceptions about how the insurer's plans work. Its most recent campaign, Aflac's second marketing campaign featuring University of Alabama head football coach Saban and the Aflac Duck, debuted in September on NBC during an NFL game between the Houston Texans and the Kansas City Chiefs.

Last year's campaign, “Five Star,” featuring Saban and Aflac's iconic feathered spokesduck, was designed “to take us on a recruiting journey that parallels Aflac sales agents' efforts to recruit new policyholders,” said Aflac spokesman Jon Sullivan.

“Go Time,” the first of two commercials in the latest campaign, features Saban leading an impromptu quiz as team members show they've studied their playbooks by accurately stating that Aflac helps with expenses health insurance doesn't cover. The company plans to air the campaign's second spot, “Film Room,” later this year.


Racing Ahead

PROGRESSIVE INSURANCE has entered into a landmark multiyear partnership with American Flat Track and has become the title sponsor and official insurance company of the national motorcycle racing championship.

Photo courtesy of American Flat Track

The series was founded and sanctioned by the American Motorcyclist Association in 1954. It was rebranded in 2016 to restructure its classes and modernize the event format.

Progressive has been insuring motorcycles, motor scooters and motor bikes since 1964. It is also a “long-standing supporter of the two-wheeled community, with product offerings and sponsorship of motorcycle events, rallies and racing teams spanning over decades,” said Eric Doubler, Progressive's recreational vehicle business leader. “This agreement marks our commitment to the sport during a key period of growth.”

Progressive's sponsorship of American Flat Track includes a $50,000 year-end points fund, awarded to the top performing riders in the AFT SuperTwins presented by Vance &Hines, AFT Production Twins and AFT Singles presented by Russ Brown Motorcycle Attorneys division. The AFT SuperTwins class represents a unity of elite teams and the most skilled athletes who compete at every round of AFT competition.


Lori Chordas is a senior associate editor. She can be reached at lori.chordas@ambest.com.


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