Press Release - NOVEMBER 28, 2017

A.M. Best Webinar: Conquering with Content: Insurance Marketers Explain What Works and Why

 Lee McDonald
Group Vice President, Publication & News Services
+1 908 439 2200, ext. 5561


A.M. Best will host a webinar in which a panel of experienced insurance marketers and communicators will examine how to develop insurance-centric content that is engaging and effective. Topics include identifying audiences, building communications tools for others' use and capturing eyeballs in a low-attention environment. This complimentary webinar will be held on Monday, Dec. 11, 2017, at Noon (EST).

Register for the webinar at .

This webinar’s panelists include:

  • Mark Friedlander, immediate past board chair, IMCA;

  • Leslie Lash, director of marketing, American Equity Underwriters; and

  • Chris Winans, consultant.

Attendees can submit questions during registration or by emailing The event will be streamed in video and audio formats, and playback will be available to registered viewers shortly after the event. For more information, please call (908) 439-2200, ext. 5561, or email

A.M. Best is the world’s oldest and most authoritative insurance rating and information source.