Best's News


BEST'S RANKINGS

Best’s News & Research Service - July 12, 2024 11:01 AM (EDT)

Best's Rankings: US Individual Life Lapse Ratio Published for 2023 Was 5.1

    print icon

OLDWICK, N.J. //BestWire// - U.S individual life insurers saw a total industry lapse ratio of 5.1 in 2023, with renewal premium persistency checking in at 86.9, according to a new Best's Rankings report. The average policy size, both issued and in force, was $169,000.



Northwestern Mutual Group assumed the top spot in the rankings, issuing $190.99 billion in individual life insurance policies in 2023, according to the report. The average policy issued was $574,000, while the average policy in force was $361,000. Its lapse ratio published was 3.5, and its renewal premium persistency was 94.1, the highest in the top 10.

Each of the top-five insurers maintained renewal premium persistency rates above 90, including No. 2 State Farm Life Group, which had a rate of 93.5 and a lapse ratio published of 5.4. It issued $117.10 billion in individual life insurance, at an average of $158,000, according to the report. Its average policy in force was $134,000.

Rounding out the top five were Primerica Group, with a lapse ratio of 8.7 and renewal premium persistency of 91.1; New York Life Group, with a lapse ratio of 4.4 and a renewal premium persistency of 93.3; and Massachusetts Mutual Life Group, with a lapse ratio of 3.8 and renewal premium persistency of 92.3.

The highest lapse ratio among the top 10 belonged to No. 8 Pacific Life Group, at 16.3. Its renewal premium persistency was 71.5. It issued $73.86 billion in individual life insurance, at an average of $977,000, with an average in force of $850,000, according to the report.

Learn more about Best’s News and Research Service.



Subscribers can access the report and data here.



AM Best data sourced from Best’s Financial Suite, US.

(By Anthony Bellano, associate editor, Best's Review: anthony.bellano@ambest.com)


Life And Annuity Insurance Best's Rankings Life And Annuity Insurers


Latest News



WAR RISK INSURANCE
Senator Questions DFC's $20 Billion Gulf Reinsurance Plan
Mar 27, 2026 02:02 PM (EDT)


NATIONAL ASSOCIATION OF INSURANCE COMMISSIONERS
NAIC National Homeowners Data Call Seeks ZIP Code-Level Data
Mar 27, 2026 01:44 PM (EDT)

More from Best’s News


Trending

1
WAR RISK INSURANCE
Marine War Risk Coverage at Risk as Middle East Conflict Escalates
Mar 02, 2026 11:39 AM (EST)


3
MERGERS AND ACQUISITIONS
AIG Closes on Convex, Onex Transactions
Feb 09, 2026 01:06 PM (EST)


5
BEST'S CREDIT RATING ACTION
AM Best Affirms Credit Ratings of The Allstate Corporation and Its Core Subsidiaries
Aug 28, 2025 04:29 PM (EDT)


    

1
BEST'S CREDIT RATING ACTION
AM Best Affirms Credit Ratings of Korean Reinsurance Company
Dec 12, 2025 08:02 AM (EST)


3
BEST'S CREDIT RATING ACTION
AM Best Affirms Credit Ratings of The Allstate Corporation and Its Core Subsidiaries
Aug 28, 2025 04:29 PM (EDT)

4

5
BEST'S CREDIT RATING ACTION
AM Best Affirms Credit Ratings of The Cigna Group and Its Subsidiaries
Apr 08, 2025 04:40 PM (EDT)