OLDWICK - JANUARY 28, 2025 08:32 AM (EST) Video playback is now available for AM Best’s joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: What Insurance Marketers Should Know About Insurance Data.” Access it here.
In this webinar, a panel of insurance marketing experts:
Discusses innovative and evolving applications of data and predictive analytics in marketing.
Highlights key metrics and ratios that insurance marketers should understand to communicate effectively with their peers and stakeholders.
Panelists include:
Satvinder Kaur, digital, artificial intelligence and marketing consultant;
Jeff Bair, former head of independent agent marketing and distribution, Foremost Insurance;
Dave Evans, senior associate, Aartrijk, and IMCA CMO Council member; and
AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in the United States, the company does business in over 100 countries with regional offices in London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City.