CONTACTS:
FOR IMMEDIATE RELEASE
OLDWICK - OCTOBER 05, 2021 08:14 AM (EDT)
AM Best will lead a session at the National Association of Mutual Insurance Companies’ (NAMIC) Communications and Marketing Workshop on how rated insurance companies can leverage their financial strength in its marketing and communications efforts. The session will take place Wednesday, Oct. 13, 2021.
Mary Marzano, director of strategy and communications, will deliver the presentation, titled, “The Importance of Promoting Your Financial Strength,” and discuss tools available from AM Best, including the rating agency’s complimentary BestMark program, to help insurance companies, marketers, agents and brokers build brand awareness and drive engagement by amplifying and promoting their financial strength level. Other topics will include a primer on Best’s Credit Ratings, and the appropriate ways to highlight financial strength as assessed by AM Best in marketing materials. The session is scheduled for 2:05 p.m. (EDT).
NAMIC’s Communications and Marketing Workshop was created to address the unique challenges of marketing, advertising and branding in the mutual insurance industry. The online event takes place Oct. 12-13. For more information, please visit the event page and agenda.
AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in the United States, the company does business in over 100 countries with regional offices in London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City.