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Seasons of Change: The Rise of a Corporate Rebrand and a Renewed Partnership

Marsh McLennan has a new look, and AIA Singapore continues its sponsorship of men’s soccer for two more seasons.
  • Lori Chordas
  • June 2021
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Addition by Subtraction

Marsh & McLennan Cos. has shed its old moniker and logo for a modernized look the company said better expresses not only who it is, but what it does.

Under its new name—MARSH McLENNAN—the company will continue its mission to help clients navigate the shifting landscape for interconnected needs with more comprehensive solutions across its businesses. “Our purpose has never been more important or more relevant, and we make a difference in the moments that matter,” the company said.

As part of its rebrand, the broker also refreshed its logo, which is now an abstract infinity symbol that emphasizes the company's 150-year heritage and “conveys our coming together as an enterprise and the infinite possibilities we create for our clients, our colleagues and our company,” it said.

The new look also reflects how Marsh McLennan's four businesses—Marsh, Guy Carpenter, Mercer and Oliver Wyman—work in unison to tackle the many challenges faced by individuals and businesses across the world. These difficulties include pandemics, economic crises, climate change, and racial and social injustices. The four businesses will keep their existing names.


COMING TOGETHER: AIA Singapore CEO Wong Sze Keed (left) and Football Association of Singapore President Lim Kia Tong announce the insurer’s renewed sponsorship of the Singapore Premier League. Photo courtesy of AIA Singapore

COMING TOGETHER: AIA Singapore CEO Wong Sze Keed (left) and Football Association of Singapore President Lim Kia Tong announce the insurer’s renewed sponsorship of the Singapore Premier League. Photo courtesy of AIA Singapore

Kick-Start

AIA SINGAPORE has scored with the Singapore Premier League, a men's professional association soccer league sanctioned by the Football Association of Singapore.

The company renewed its title sponsorship of the league through the 2022 season, after which time the insurer will have the option to extend its contract for another three years.

AIA became a title sponsor of the league in 2019. As part of the renewed partnership, this season the league will again present the AIA Player of the Month and AIA Young Player of the Month awards to deserving team members.

AIA will work with Singapore Premier League players and AIA global ambassadors and partners at match-viewing events, community football clinics and interactive online activities to bolster fan participation.

Wong Sze Keed, CEO of AIA Singapore, said her company is committed to actively supporting its nation in “developing local football talent and engaging and bringing the sport even closer to the community, helping us to deliver on our brand promise of enabling healthier, longer and better lives in Singapore.”

The Singapore Premier League kicked off its 26th season in March.


Lori Chordas is a senior associate editor. She can be reached at lori.chordas@ambest.com.


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